Pick Yourself Is About Empowering Artists to Build a Career on Their Own Terms

“If you want to be responsible for making music, make music. If you want to be responsible for writing, speaking, making change happen, go do that. Waiting to get picked is a form of hiding, not realism.

No, it’s not always possible for everyone to succeed by being the most popular, the most clicked on, the most liked. In fact, it will never happen. No one is promising that, I hope. What pick yourself means is that it’s never been easier to decide to be responsible for your own work, for your own agenda, for the change you make in the world. To have a chance to matter. Not to be finished right now, but starting now..”

- Seth Godin, whose fantastic ideas inspired me to start “Pick Yourself”

Unlike most music-related blogs, Pick Yourself is not about the latest hack to gain more followers or the flashiest studio gear to impress your peers with.

Instead, Pick Yourself is about building a meaningful, long-term music career by developing the skills and mindset that leads to success.

About Philip Röder

Philip Röder is a music producer and runs a professional mixing and mastering studio in Berlin.

He started Pick Yourself with the mission to empower the next generation of electronic music artists to take matters into their own hands.


“Hey there. I’m Philip, and all I give a damn about is helping you succeed with your music.


It truly breaks my heart to see artists like you struggle with things like finishing songs, promoting and releasing them, growing a fanbase, and overcoming mental barriers such as perfectionism and impostor syndrome.


My mission with Pick Yourself is to help you become the best version of yourself and develop the skills and mindset you need to succeed in today’s music industry.”

Why “Quick and Easy” Won’t Work

Most resources out there focus on quick and easy ”hacks” and tactics that make for a great clickbait headline with a shallow article that follows. The problem is: This simply doesn’t work because it’s supposed to entertain you, not to truly educate you.


Here’s the truth:


To achieve your goals as an artist, you will have to put in a lot of work and take deliberate action. “Deliberate” means you must have a strategy in place and build a set of crucial success habits. Pick Yourself is there to provide you with all the information you need. But it’s you who needs to take action on this.


What really matters:


Whether your challenge is to write better songs, get them to sound professional, or promote your next release - it all comes down to one simple formula: Do less of the things that distract you, do more of the things that truly move the needle. 


Here’s what I encourage you to do now:

  • Educate yourself: I recommend you start with my free guide, the Seven Strategies of Highly Successful Electronic Music Artists. Then, simply listen to a couple of my podcast episodes or read some of the blog posts to dive deeper into certain topics.
  • Take action: All my content is designed to be as actionable as possible. To get the most out of it, I encourage you to implement 
  • Surround yourself with the right people: You don’t have to fight this battle all by yourself. There’s a small but awesome community of likeminded artists in our private Facebook community.

All of the resources on our blog, podcast, and YouTube channel will always be 100% free. If you need more help with implementing the things you’ve learned here, you can join one of our courses or apply for 1-on-1 coaching. 

THE PICK YOURSELF PRINCIPLES

To become a successful artist, you have to create remarkable art

The music industry is a notoriously tough business. Contrary to common belief, it's neither luck nor supernatural talent that's responsible for success. If you want to be among the few artists who "make it" out of the millions who don't, you have to have a great strategy and the grit to execute it.


Based on more than 15 years of experience in the music industry, I have distilled three essential principles that I believe make a difference.

First Principle

Create music that matters and find your unique artistic voice

The world doesn't need yet another mediocre copy of your favorite artist. Be audacious and dare to carve out your own sonic niche.

Second Principle

Grow a tribe of 1000 true fans instead of social followers.

With a loyal audience who gives a damn, everything is possible. Serve your true fans, lead your tribe, but don't chase Instagram followers.

Third Principle

Focus on strategies rather than tactics and play the long-term game.

It's easy to get distracted by the latest hack, the newest tool, and the flashiest headline. Focus on what's essential in the long run.

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