Pick Yourself Is About Empowering Artists to Build a Career on Their Own Terms
“If you want to be responsible for making music, make music. If you want to be responsible for writing, speaking, making change happen, go do that. Waiting to get picked is a form of hiding, not realism.
No, it’s not always possible for everyone to succeed by being the most popular, the most clicked on, the most liked. In fact, it will never happen. No one is promising that, I hope. What pick yourself means is that it’s never been easier to decide to be responsible for your own work, for your own agenda, for the change you make in the world. To have a chance to matter. Not to be finished right now, but starting now..”
- Seth Godin, whose fantastic ideas inspired me to start “Pick Yourself”
Unlike most music-related blogs, Pick Yourself is not about the latest hack to gain more followers or the flashiest studio gear to impress your peers with.
Instead, Pick Yourself is about building a meaningful, long-term music career by developing the skills and mindset that leads to success.
About Philip Röder
Philip Röder is a music producer and runs a professional mixing and mastering studio in Berlin.
He started Pick Yourself with the mission to empower the next generation of electronic music artists to take matters into their own hands.
“Hey there. I’m Philip, and all I give a damn about is helping you succeed with your music.
It truly breaks my heart to see artists like you struggle with things like finishing songs, promoting and releasing them, growing a fanbase, and overcoming mental barriers such as perfectionism and impostor syndrome.
My mission with Pick Yourself is to help you become the best version of yourself and develop the skills and mindset you need to succeed in today’s music industry.”
Why “Quick and Easy” Won’t Work
Most resources out there focus on quick and easy ”hacks” and tactics that make for a great clickbait headline with a shallow article that follows. The problem is: This simply doesn’t work because it’s supposed to entertain you, not to truly educate you.
Here’s the truth:
To achieve your goals as an artist, you will have to put in a lot of work and take deliberate action. “Deliberate” means you must have a strategy in place and build a set of crucial success habits. Pick Yourself is there to provide you with all the information you need. But it’s you who needs to take action on this.
What really matters:
Whether your challenge is to write better songs, get them to sound professional, or promote your next release - it all comes down to one simple formula: Do less of the things that distract you, do more of the things that truly move the needle.
Here’s what I encourage you to do now:
THE PICK YOURSELF PRINCIPLES
To become a successful artist, you have to create remarkable art
The music industry is a notoriously tough business. Contrary to common belief, it's neither luck nor supernatural talent that's responsible for success. If you want to be among the few artists who "make it" out of the millions who don't, you have to have a great strategy and the grit to execute it.
Based on more than 15 years of experience in the music industry, I have distilled three essential principles that I believe make a difference.
Create music that matters and find your unique artistic voice
The world doesn't need yet another mediocre copy of your favorite artist. Be audacious and dare to carve out your own sonic niche.
Grow a tribe of 1000 true fans instead of social followers.
With a loyal audience who gives a damn, everything is possible. Serve your true fans, lead your tribe, but don't chase Instagram followers.
Focus on strategies rather than tactics and play the long-term game.
It's easy to get distracted by the latest hack, the newest tool, and the flashiest headline. Focus on what's essential in the long run.
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