ELECTRONIC MUSIC PRODUCERS:
FINISH & RELEASE MUSIC YOU'RE PROUD OF
Discover the simple but highly effective three-step framework that helps you finish AT LEAST one great-sounding song PER MONTH.
BECOME THE BEST VERSION OF YOURSELF
Click on an area below to start learning
THE PICK YOURSELF PRINCIPLES
To become a successful artist,
you have to create remarkable art
The music industry is a notoriously tough business. Contrary to common belief, it's neither luck nor supernatural talent that's responsible for success. If you want to be among the few artists who "make it" out of the millions who don't, you have to have a great strategy and the grit to execute it.
Based on more than 15 years of experience in the music industry, I have distilled three essential principles that I believe make a difference.
FIRST Principle
Create music that matters and find your unique artistic voice
The world doesn't need yet another mediocre copy of your favorite artist. Be audacious and dare to carve out your own sonic niche.
Second Principle
Grow a tribe of 1000 true fans instead of social followers.
With a loyal audience who gives a damn, everything is possible. Serve your true fans, lead your tribe, but don't chase Instagram followers.
Third Principle
Focus on strategies, not tactics, and play the long-term game.
It's easy to get distracted by the latest hack, the newest tool, and the flashiest headline. Focus on what's essential in the long run.
About Philip Röder
Philip Röder is a music producer and runs a professional mixing and mastering studio in Berlin. Before starting his own business, he worked as a brand strategist in a marketing agency.
With more than 15 years of experience in the music industry and having worked with some of the biggest names in electronic music, Philip has now decided to follow his passion for sharing knowledge.
He started Pick Yourself with the mission to empower the next generation of electronic music artists to take matters into their own hands.